Small Business Marketing to Women.
Today, at the Affluent Summit, you will learn how to market to women and much more…
The first expert, is yours truly (Annette Bau)… My small business marketing topic:
Insider Secrets to Marketing to and Working with Affluent Women.
In my interview, I share some great small business marketing strategies.
Specifically, you will learn:
* What you must do to thrive in the female niche market.
* The process to tap into the affluent women niche market.
* How to determine your ideal women niche market based on your personality profile.
* How to incorporate and utilize the ALR™ questionnaire process to find ideal prospects.
* How to understand the three different types of affluent women.
I am a Certified Financial Planner(r) practitioner, and have been a financial planner for over 20 years working extensively with affluent women and business owners.
I am the the author of The Marketing Guide for Affluent Women, If Only I had Known… What YOU need to do NOW to avoid devastating financial mistakes and the upcoming book Insider Secrets for Marketing to and Working with Affluent Women – How to Double Referrals, Referrals,Retention and Repeat Business.
Even if you do not currently work with widows or divorcees, if you want to retain your clients when the first spouse dies, you need to attend this presentation!
To listen for free go to
The next expert is Mike Brooks.
His small business marketing topic:
What to Say to Build Instant Rapport with Wealthy Clients.
In his interview you will learn:
* What NOT to say when you call an affluent client.
* How to use the “Oh” technique.
* How to build instant rapport with high net worth clients.
* How to use phrase scripts to effectively communicate with wealthy clients.
* Learn what you should say and do when calling on high net worth clients.
With over 20 years of inside sales and closing experience, Mike has been billed nationwide as Mr. Inside Sales. He is the author of The Real Secrets of the Top 20%. Mike’s proven techniques, strategies and skills are used successfully by companies and industries serving the wealthy, including sales of securities, high-tech products, pharmaceuticals, equipment leasing and various other business-to-business applications.
If you want to know how to approach, sell and convert more affluent prospects to your business immediately, tune in and listen to Mike Brooks.
To listen for free go to
The last expert interview is with referral expert Bill Cates.
His small business marketing topic:
Proven Strategies to Acquire More High Net Worth Clients through Referrals.
You will learn:
* The 3-phase approach to building massive referrals from traditional (and non-traditional) referral sources.
* The best strategies for meeting wealthy client referral resources.
* The best client events (it’s not what you think) to make major in-roads to acquiring wealthy clients.
* How to properly time asking for referrals from other advisors.
* The best strategies to maximize results from event marketing.
Bill Cates is a world-renowned referral expert and he has revolutionized the way financial service professionals generate referrals. He is the author of Unlimited Referrals, Get More Referrals Now and his newly released book, Don’t Keep Me a Secret.
Bill is the president of Referral Coach International. His works have been featured in publications such as Success Magazine, Entrepreneur Magazine, Selling Power and the Wall Street Journal, just to mention a few. His own business success has been featured in Money Magazine
If you want to here from the referral master, how to get referrals from the high net worth, tune in to my interview with Bill Cates!
To listen for free go to
On Friday, April 15th, Richard Weylman, founder of the Weylman Center for Excellence is on the summit.
His small business marketing topic:
What it takes to Market to the Affluent… the New Normal.
Richard is one of the foremast experts on marketing to the affluent, so don’t miss this interview.
I also interview Wayne Kelly, founder of On Air Publicity. His small business marketing topic:
Radio & Podcast Tips to Attract Affluent Clients.
Then I interview Maribeth Kuzmeski, founder of Red Zone Marketing. Her will share the small business marketing strategy:
The 5 Best Strategies of All Times for Attracting High Net Worth Clients.
Back by popular demand is Sid Walker. Sid will share a strategy every small business marketing plan should include:
Selling Without Wrestling – How to have a 90% closing ratio and an abundance of quality wealthy referrals without being pushy or controlling.
To listen to these interviews for free go to
I will see you on the summit!
Annette
